World Food Programme: Make A Difference With Just RM10

The World Food Programme (WFP) has launched two campaigns for mothers and mothers and children in Asia which is driven in Malaysia with the support of Marion Caunter. Essentially there are 2 campaigns: one is on www.wfp.org/donate/womenAsia and the other is a Groupon Malaysia deal (from March 8 – 12 only) which enables Malaysians to buy a deal for RM10 and all proceeds go to WFP.

The press releases are reproduced below.

Marion Caunter Launches Appeal To Support Mother And Child Health And Nutrition In Asia [link]

KUALA LUMPUR – The United Nations World Food Programme (WFP) is commemorating International Women’s Day with E! News Asia host and Malaysian celebrity Ms. Marion Caunter by launching a public service announcement to raise funds and support for Mother and Child Health and Nutrition activities in Asia.

Headlined “One Child. One Life. One Chance”, the   advertisement   aims to raise support for WFP’s nutrition programmes for women and children in Asia.

“Women in Asia, and especially from Malaysia, have an opportunity to help support the nutritional needs of pregnant women, new mothers and their young children,” said Ms Caunter, who is also a new mother to a healthy baby girl, Leia Rose Caunter Nasarudin.

“Poor nutrition can lead to irreversible damage to children’s minds and bodies and destroy their potential. The provision of the right nutrition for the development of healthy bodies and healthy minds in Asia — especially in first 1,000 days of life, from the womb to the age of two — is crucial for our children to achieve their full development potential.”

The advertisement was shot at White Studio Kuala Lumpur with  internationally recognised photographer from Malaysia, Mr. Bustamam Mokhtar. Ms. Caunter’s styling was made possible by former Harper’s Bazaar Malaysia fashion editor Andrea Wong, renowned make-up artist Sheng Saw and hair stylist Olivia Ooi.

“By empowering women with the right food and nutrition, we can fight hunger in the first 1000 days of life,” said Ms. Monica Marshall, Global Head of Private Partnerships for WFP. “Women are the secret weapon in the fight against hunger and we are very grateful to Ms. Caunter for being the face of women in Asia and especially in Malaysia, who care deeply about making a difference for mothers less fortunate than themselves.”

“For the mothers and children WFP assists across Asia, the nutritious food they receive may be the only proper meal they will eat all day. WFP programmes help women break the cycle of hunger and poverty,” Ms. Marshall said.

The United Nations World Food Programme works in over 70 countries around the world and in 14 countries in Asia, nourishing children through the whole life cycle, building the brains and bodies of the next generation.

RM10 Will Make A Difference To A Mother And A Child [link]

Groupon Malaysia and the United Nations World Food Programme (WFP) join hands to support the nutritional needs of mothers and children in Asia

KUALA LUMPUR – In time for International Women’s Day, Groupon Malaysia and the United Nations World Food Programme (WFP) have ventured into a unique partnership to raise awareness and support for nutrition activities that benefit mothers and children in Asia, through the ‘Groupon for Women’ initiative for WFP’s Mothers-to-Mothers campaign. The campaign which is also supported by Ms. Marion Caunter hopes to garner the backing of Malaysians to contribute for a worthy cause.

Available from 8 to 12 March, the ‘Groupon for Women’ deal which will be featured at URL: http://wfp.groupon.my is a way to allow Malaysians to come together and make a difference in a life of a mother and child in Asia. The full proceeds of each ‘Groupon for Women’ deal will go to WFP’s nutrition activities in 14 countries in Asia.

“By empowering women with food and nutrition, we can fight hunger in the first 1000 days of an infant’s life. We are grateful to Groupon Malaysia for providing an e-commerce platform for Malaysian women to support women in need,” said Ms. Monica Marshall, Deputy Director of Private Partnerships for WFP. “For many mothers and their children across Asia, the nutritious food that they receive from WFP could be the only proper meal they will eat all day. For 50 years, WFP programmes have helped women break the cycle of hunger and poverty and fulfil their children’s future potential.”

Commenting on the campaign, Chief Executive Officer of Groupon Malaysia, Joel Neoh said, “We are proud to be part of this worthy cause which supports the nutritional needs for mothers and children in Asia. Our commitment in providing our subscribers with the best life experiences goes beyond simply providing outstanding deals daily, but also allowing them to make a difference in the lives of others. With the ‘Groupon for Women’ deal, we certainly hope to empower the community here in Malaysia to support women and invest in Asia’s future.”

Present in over 70 countries worldwide and 14 countries in Asia, WFP is committed to building the brains and bodies of the next generation by nourishing children and mothers with nutritious meals. Malnourished mothers often give birth to underweight babies, who are 20% more likely to die before the age of five. Each RM10 ‘Groupon for Women’ deal helps provide a vital nutritious meal, making a difference for a pregnant or new mother and her child.

Groupon Malaysia and WFP aims to ‘sell’  at least 3000 deals, which would provide nutrition meals for over 1,300 pregnant and nursing mothers and children aged six to 23 months in Asia.

To contribute to WFP’s Mothers-to-Mothers campaign through the ‘Groupon for Women’ initiative, visit http://www.groupon.my/deals/national-deal/united-nations-world-food-programme/715988479 and http://wfp.groupon.my

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