Otherwise sedentary to the point of sponge in most matters, Leroy Luar has lofty aspirations of being a writer of creative fiction. Whilst waiting for that the happen, he spends his days PR-ing clients for a PR firm he works for and his nights writing and re-writing the first line of his next sure-fire literary hit. He occasionally writes about social matters when sufficiently irritated enough to do so but usually prefers to take a back seat and read pieces by other talented and much more disciplined social commentators.